University campus tours can inspire both students and their parents and make them aware of all the possibilities. In fact, the students whose parents accompany them for the campus visits are more likely to attend college. Visits to the campus can also help reinforce the notions about the application as well as the process of financial aid. It will also provide a good opportunity to build relationships with the college students, faculty and staff.
How do you plan an in-person university campus tour?
The main purpose of a college visit is increasing the awareness of higher education as well as promoting the familiarity with a university campus. Make sure to understand what the students will achieve with the university campus tour. Make a note of the scope of the college visits so that the students can have the option of visiting a range of campuses. In case there is a possibility, adapt the schedule of the visit to the colleges that students are most interested in. The colleges that you choose to visit might be decided on the basis of your objectives of the visit, geographic location, or availability of the university campus tour.
Campus tours can be quite a pocket-friendly trip for the students, as the programming is mostly offered for free. The costs may also include the transportation, food and the salaries for substitute teachers. If the school district or program does not have the funding for university campus tours, you can also apply for grants. Some colleges may also have funds for some special groups or events to help with the transportation or food expenses. Contact the college or university that you have chosen at least one month before your preferred visit. It is better to keep a range of dates in which you are able to visit the campus. You should be aware that all your requests may not be met due to limitations of staffing, space, and time.
There are virtual university campus tours also available now that enable the colleges to provide prospective students with an experience of getting the feel of the campus right from the comfort of their own home or even from any other location. The pressure of dealing with the costs and effort that are related to a physical campus tour is eliminated. Online university campus tours allow different colleges to show their campus to the potential students located anywhere in the world. A virtual university campus tour that is able to provide an interactive experience of the campus as well as the other facilities of the college will really help in increasing the number of applications from potential students who are not able to visit in person due to some reason.
What are different ways to increase college enrollment?
Digital marketing has become one of the most important ways to connect with many potential students and influence them to choose your college over the others. Here are a few methods that you can follow to effectively increase college enrollment.
- An effective method is the use of social media platforms to get more visibility for your college. It is best to reach out to the potential students through the popular social media platforms like Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
- Virtual university campus tours are immersive, interactive and give the students a feel of the campus and facilities from any location and at any time. Make sure to include the relevant images and videos and even infographics to provide necessary information.
- Use SEO techniques in an effective manner. It is essential to conduct accurate research, identify and then use the correct keywords in the digital content. This will help in successfully getting noticed by Google.
- Make sure that the college website is engaging, attractive, useful and easy to navigate for the visitors.
- Ensure that the university campus tours have been optimized for mobile devices as well.
